{"id":14142,"date":"2026-02-10T16:41:44","date_gmt":"2026-02-10T11:11:44","guid":{"rendered":"https:\/\/befreeltd.com\/au\/?p=14142"},"modified":"2026-03-12T11:21:59","modified_gmt":"2026-03-12T05:51:59","slug":"hospitality-cost-control-strategies","status":"publish","type":"post","link":"https:\/\/befreeltd.com\/au\/resources\/blogs\/hospitality-cost-control-strategies\/","title":{"rendered":"Financial Strategies to Control Costs and Improve Profit in Hospitality"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14142\" class=\"elementor elementor-14142\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-684f1151 e-flex e-con-boxed e-con e-parent\" data-id=\"684f1151\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f80aa8c elementor-widget elementor-widget-text-editor\" data-id=\"7f80aa8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In 2026, all venue owners will have to demonstrate how they maintain resilience under extreme pressure. While crowds are now coming out again on Saturdays, margins are now extremely tight due to higher supply costs and exorbitant energy costs.<\/p><p>One of the most common responses from many operators is to either work extra hours themselves (for example, by working a second shift behind the bar) or cut staff (for example, by laying off one of their floor staff) to deal with the pressure. However, the answers to these issues lie in the owner\u2019s accounting system, not in their operational systems.<\/p><p>Accounting for the hospitality industry is much more than being compliant with taxation legislation. It is the key driver of an operator&#8217;s profitability. It means you understand your prime costs down to the smallest detail and can see the impact of a busy Saturday reflected directly in your bank balance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f35e92 elementor-widget elementor-widget-heading\" data-id=\"18f35e92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Hospitality Financial Management is So Complex<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e1fd607 elementor-widget elementor-widget-text-editor\" data-id=\"2e1fd607\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Hospitality accounting differs from standard business accounting because a consulting firm does not have perishable items which will go bad if they aren&#8217;t sold within 48 hours.<\/p><p>The cost of goods sold (COGS) and labour costs together form the &#8220;prime cost&#8221; of hospitality businesses; therefore, hospitality accounting needs to be focused on these two key areas.<\/p><ul><li>Food\/Bev Cost Target: 25\u201335%<\/li><li>Labour Cost Target: 25\u201335%<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61015388 elementor-widget elementor-widget-text-editor\" data-id=\"61015388\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIf your prime cost is greater than 60 \u2013 65% of your total sales, you can essentially say you&#8217;re running a charity. It&#8217;s also one of the most difficult sectors for a generalist accountant or B2B partner to serve due to the sheer number of transactions and the complexity of managing inventory every day.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b65fd91 elementor-widget elementor-widget-heading\" data-id=\"6b65fd91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Hidden Cost of Financial Errors in Hospitality\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79be99ff elementor-widget elementor-widget-text-editor\" data-id=\"79be99ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You need to get back to weekly &#8220;flash reports&#8221; if you&#8217;re reviewing your profit &amp; loss statement every quarter. And this is where specialist accountants for hospitality come in, setting up systems to measure these metrics in real time &#8211; not three months after the event. Errors here are costly:<\/p><ul><li><strong>Waste Leakage:<\/strong> If a kilo of prawns goes in the bin, that is cash you literally threw away.<\/li><li><strong>Payroll Breaches:<\/strong> With the complex Hospitality Industry (General) Award (HIGA), hospitality industry payroll is a minefield of potential underpayments.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a52ff4 elementor-widget elementor-widget-heading\" data-id=\"2a52ff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Specialised Hospitality Accountants Reduce Errors and Boost Efficiency\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e858def elementor-widget elementor-widget-text-editor\" data-id=\"2e858def\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To survive, you need to tighten up your financial apron strings and increase your margins using specialised strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3397e0f elementor-widget elementor-widget-heading\" data-id=\"3397e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Managing Stock, Waste and Daily Financial Records<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6188b61a elementor-widget elementor-widget-text-editor\" data-id=\"6188b61a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Controlling food costs is the fastest way to boost your bottom line without raising menu prices. But you can&#8217;t manage what you don&#8217;t measure.<\/p><ul><li><strong>The Menu Engineering Matrix:<\/strong> A great hospitality bookkeeping system will help you categorise dishes into Stars (high profit\/popularity), Plowhorses, Puzzles, and Dogs (Low profit\/popularity).<\/li><li><strong>Waste Tracking:<\/strong> Hospitality bookkeeping services should include a waste log that is reconciled against your inventory purchases. This highlights whether the issue is over-ordering, spoilage, or theft.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33f6b5b6 elementor-widget elementor-widget-text-editor\" data-id=\"33f6b5b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Structured <a href=\"https:\/\/befreeltd.com\/au\/services\/bookkeeping-outsourcing\/\">bookkeeping outsourcing services<\/a> help hospitality venues track inventory, control food costs, and maintain accurate financial records without in-house overhead.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bce1b64 elementor-widget elementor-widget-heading\" data-id=\"bce1b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Keeping Staff Payments Accurate and Compliant<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-752b9f60 elementor-widget elementor-widget-text-editor\" data-id=\"752b9f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If COGS is the silent killer, payroll is the loud one. The Fair Work Ombudsman is currently cracking down on:<\/p><ul><li><strong>Annualised Salary Reconciliations:<\/strong> You can pay a chef a salary, but you must reconcile it annually to ensure they are better off than if they were paid hourly with penalties.<\/li><li><strong>Superannuation:<\/strong> With the rate now at 12% (as of July 2025), and &#8220;Payday Super&#8221; reforms ensuring contributions are paid with the wage cycle, cash flow management is critical.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c40ee elementor-widget elementor-widget-text-editor\" data-id=\"f0c40ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dedicated <a href=\"https:\/\/befreeltd.com\/au\/services\/payroll-outsourcing\/\">payroll outsourcing services<\/a> ensure hospitality industry payroll stays compliant with the Hospitality Industry Award, superannuation rules, and penalty rates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b536b4 elementor-widget elementor-widget-heading\" data-id=\"1b536b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tax and Compliance Services\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74f6f544 elementor-widget elementor-widget-text-editor\" data-id=\"74f6f544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBeyond the kitchen, tax compliance remains critical. Specialised accounting for the hospitality industry ensures you are claiming every valid deduction &#8211; from equipment depreciation to instant asset write-offs &#8211; while staying compliant with strict BAS and STP requirements.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32a64b51 elementor-widget elementor-widget-heading\" data-id=\"32a64b51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of Working with Outsourced Finance Teams<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69d7ceeb elementor-widget elementor-widget-text-editor\" data-id=\"69d7ceeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You got into hospitality to host people, not to wrestle with BAS statements or calculate penalty rates at 2 AM.<\/p><ul><li><strong>Time Savings:<\/strong> DIY bookkeeping is a false economy. The time you spend on data entry is time you aren&#8217;t spending on menu development or staff training.<\/li><li><strong>Real-Time Visibility:<\/strong> Moving from quarterly panic to weekly confidence.<\/li><li><strong>Audit Protection:<\/strong> We handle the complex interpretation of penalty rates, split shifts, and overtime, keeping you safe from Fair Work audits.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-759784f6 elementor-widget elementor-widget-heading\" data-id=\"759784f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Common Financial Challenges in Hospitality\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d49932b elementor-widget elementor-widget-text-editor\" data-id=\"5d49932b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Venues face unique hurdles that generalist bookkeeping often misses:<\/p><ul><li><strong>The &#8220;Zombie&#8221; Roster Shift:<\/strong> Rostering staff based on &#8220;gut feel&#8221; rather than data. If you aren&#8217;t generating $50-$60 in sales for every hour of labour paid, your hospitality payroll is eating your profit.<\/li><li><strong>Inventory Management:<\/strong> Tracking stock that has a shelf life of days, not years.<\/li><li><strong>Cash Flow Volatility:<\/strong> Managing the gap between heavy weekend trade and quiet Tuesdays.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54153746 elementor-widget elementor-widget-text-editor\" data-id=\"54153746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFor accounting firms, providing hospitality bookkeeping services can be resource-intensive due to the high volume of invoices and roster changes.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a31fdf3 elementor-widget elementor-widget-heading\" data-id=\"1a31fdf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cloud Tools That Streamline Financial Operations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-327ae9e8 elementor-widget elementor-widget-text-editor\" data-id=\"327ae9e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The days of manual invoices are over. To survive, you need a tech stack that talks to each other.<\/p><ul><li><strong>POS (e.g., Lightspeed, Square):<\/strong> Captures sales data.<\/li><li><strong>Rostering (e.g., Deputy, Tanda):<\/strong> Interprets the Award and pushes costs to your accounting software.<\/li><li><strong>Invoice OCR (e.g., Dext):<\/strong> Scans supplier invoices so line-item data (like the rising cost of milk) is tracked automatically.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1042c2d elementor-widget elementor-widget-text-editor\" data-id=\"1042c2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWhen these systems are integrated by expert accountants for hospitality, you get a dashboard that tells you your daily break-even point before you even unlock the doors.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6576d83 elementor-widget elementor-widget-heading\" data-id=\"6576d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reports and Insights That Every Hospitality Business Needs\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be5e678 elementor-widget elementor-widget-text-editor\" data-id=\"be5e678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To run a profitable venue, you need specific reports:<\/p><ul><li><strong>Weekly Flash Reports:<\/strong> Instant visibility on Prime Costs.<\/li><li><strong>Menu Profitability Analysis:<\/strong> Knowing which dishes are making money.<\/li><li><strong>Labour vs. Sales Ratios:<\/strong> Real-time data to adjust rosters on the fly.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7b218 elementor-widget elementor-widget-text-editor\" data-id=\"5b7b218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFor our B2B partners, we provide these as white-label reports, allowing you to deliver high-level advisory insights to your hospitality clients under your own brand.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08836b7 elementor-widget elementor-widget-heading\" data-id=\"08836b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Befree Supports Hospitality Businesses and B2B Partners\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc258a2 elementor-widget elementor-widget-text-editor\" data-id=\"fc258a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Befree delivers specialised <a href=\"https:\/\/befreeltd.com\/au\/services\/accounting-outsourcing\/\">accounting services<\/a> to cafes, restaurants, and pubs. We help manage the financials so you can focus on the customers.<\/p><p><strong>For Venue Owners:<\/strong><\/p><ul><li><strong>Supplier Reconciliation:<\/strong> We ensure you aren&#8217;t paying for produce that wasn&#8217;t delivered.<\/li><li><strong>Benchmarks:<\/strong> We compare your KPIs against industry standards, so you know exactly where you stand.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-820a7f3 elementor-widget elementor-widget-text-editor\" data-id=\"820a7f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>For Accounting Firms:<\/strong> We support your internal finance operations by managing high-volume data entry and payroll compliance, helping you scale efficiently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d86d242 elementor-widget elementor-widget-heading\" data-id=\"d86d242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Real-World Scenarios (Direct &amp; B2B)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb0628 elementor-widget elementor-widget-text-editor\" data-id=\"7bb0628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Scenario 1 (The Cafe Owner):<\/strong> A busy cafe owner was working double shifts because they couldn&#8217;t afford staff. By implementing our waste tracking and menu engineering, we cut their COGS by 4%, freeing up enough cash to hire a manager and get the owner off the floor.<\/li><li><strong>Scenario 2 (The Accounting Practice):<\/strong> A firm wanted to specialise in hospitality but couldn&#8217;t handle the complexity of the HIGA Award payroll. Partnering with Befree allowed them to offer a full &#8220;Hospitality Package&#8221; with compliant payroll, handled entirely by our white-label team.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de760e2 elementor-widget elementor-widget-heading\" data-id=\"de760e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Choose the Right Hospitality Accounting Partner\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf4f582 elementor-widget elementor-widget-text-editor\" data-id=\"bf4f582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When selecting a partner, look for:<\/p><ul><li><strong>Award Knowledge:<\/strong> Do they understand the nuances of the Hospitality Industry (General) Award?<\/li><li><strong>Tech Stack:<\/strong> Are they experts in Deputy, Lightspeed, and Dext?<\/li><li><strong>Operational Insight:<\/strong> Do they understand that Saturday night cash flow is different from Monday morning bills?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-593b2f5 elementor-widget elementor-widget-heading\" data-id=\"593b2f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion: Serving Up Success\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0768b27 elementor-widget elementor-widget-text-editor\" data-id=\"0768b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Hospitality profit margins hinge on small gains. It\u2019s savings from 1% less waste, 2% better labour efficiency, and claiming every available tax deduction.<\/p><p>When you take control of your hospitality bookkeeping processes and work with partners that understand the &#8220;beat&#8221; of a kitchen, you will transform a failing venue into a local favourite.<\/p><p>Ready to get out of the back office and back to the pass? <a href=\"https:\/\/befreeltd.com\/au\/contact-us\/\">Get in touch with Befree today<\/a> for a no-charge review of your venue&#8217;s finances.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In 2026, all venue owners will have to demonstrate how they maintain resilience under extreme pressure. While crowds are now coming out again on Saturdays, margins are now extremely tight due to higher supply costs and exorbitant energy costs. One of the most common responses from many operators is to either work extra hours themselves [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Hospitality Firms Can Control Costs and Improve Profits<\/title>\n<meta name=\"description\" content=\"Learn how hospitality businesses can control costs, manage labour and inventory, and improve profitability with smarter financial management strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" 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