{"id":12399,"date":"2025-10-17T12:34:46","date_gmt":"2025-10-17T07:04:46","guid":{"rendered":"https:\/\/befreeltd.com\/au\/?p=12399"},"modified":"2025-12-23T19:09:57","modified_gmt":"2025-12-23T13:39:57","slug":"regain-client-financial-stability-post-liquidation-pandemic","status":"publish","type":"post","link":"https:\/\/befreeltd.com\/au\/resources\/case-studies\/regain-client-financial-stability-post-liquidation-pandemic\/","title":{"rendered":"Client Regains Financial Stability After Pandemic-Driven Liquidation"},"content":{"rendered":"\t\t
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Client Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tA health and wellness company specializing in non-surgical body sculpting and fat freezing, partnered with Befree in 2018 to manage their finances across 5 clinics.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tThe number of clinics skyrocketed to 52 within 5 years, spanning across 3 Australian states (NSW, VIC, QLD) and expanding to New Zealand (2 clinics) in FY 2021-22.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBefree supported this growth by allocating additional resources (from 0.5 to 2.5) to manage the expanding client base.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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    Client Challenges\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tHowever, in the post-pandemic period (FY 2022-23), some clinics struggled to generate revenue, leading to high fixed costs (rent, leasehold improvements) and marketing expenses borne by the client.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tIn FY 2023-24, revenue declined for many clinics, hindering the client's ability to pay high leasehold costs and debts.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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      befree's Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tTax Relief:<\/b> Negotiated deferrals and payment plans with the Australian Taxation Office (ATO) to ease the financial burden.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tLiquidation:<\/b> Supported the client's decision to voluntarily liquidate non-performing clinics (34 out of 52). This involved appointing liquidators, managing redundancies, and settling outstanding liabilities.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tPost-liquidation:<\/b> The business emerged with a leaner structure focusing on 18 clinics (16 in Australia, 2 in New Zealand) and a reduced workforce.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tATO Re-establishment:<\/b> Helped re-establish a new Client Activity Centre (CAC) with the ATO after the liquidation.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tPayroll Tax Restructuring:<\/b> Restructured group members and Single Lodger entities for streamlined payroll tax management across different states.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCFO & Accountant Support:<\/b> Supported the client's financial team with ATO communication and complaint lodging.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
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        \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tRapid Growth\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

        \n\t\t\t\t\t\tbefree\u2019s proactive approach helped the client navigate a period of rapid growth followed by financial challenges.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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        \n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
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        \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAchieved Financial Stability\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

        \n\t\t\t\t\t\tThrough strategic interventions and unwavering support, Befree empowered the client to restructure, regain financial stability, and pave the way for a successful future with 18 clinics.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Client Overview A health and wellness company specializing in non-surgical body sculpting and fat freezing, partnered with Befree in 2018 to manage their finances across 5 clinics. The number of clinics skyrocketed to 52 within 5 years, spanning across 3 Australian states (NSW, VIC, QLD) and expanding to New Zealand (2 clinics) in FY 2021-22. […]<\/p>\n","protected":false},"author":1,"featured_media":12407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-12399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"\nClient Financial Stability Regained Post-Liquidation & Pandemic<\/title>\n<meta name=\"description\" content=\"See how we helped a health and wellness company regain financial stability through a period of rapid growth and the challenges faced by CFOs and accountants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Client Financial Stability Regained Post-Liquidation & Pandemic\" \/>\n<meta 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